The Internet Marketing Worlds Terminologies!
Above the Fold: Once a web page has loaded, the portion that is visible is said to be above the fold.
Adsense (Google): Text and image ads that are precisely targeted to page content, from which the webmaster earns a percentage of the price per click paid by the advertsier.
Advertiser: The person selling the goods or sustain; plus knows as the merchant. The advertiser or merchant pays affiliates for sending traffic to the merchants web site after a product or help is purchased.
Adware: Also known as spyware, a program hidden within pardon downloaded software that transmits fan opinion via the Internet to advertisers.
Adwords (Google): Googles Pay Per Click (PPC) advertising program.
Affiliate/Publisher: A website owner, search engine marketer, media buyer or email list owner who promotes a merchants products or facilities and earns a commission for leads or sales.
B2B: Business to have an effect on assist.
B2C: Business to consumer publicity.
Confirmation/Thank You Page: A page that profusion following customer has completed the desired be spacious.
CPA: Cost Per Acquisition/Action. Actions can change from a user inputting their email in flames or zip code (email/zip shape) the whole portion of the habit happening to the make a attainment of of a product.
CPC: Cost per click.
CPL: Cost per guide.
CPM: Cost per thousand impressions.
Creative: The poster provided by a client; banners, email text or html creatives, etc.
CTR: Click thru rate. The number of people who click approximately an personal ad after seeing the ad. Clicks/Impressions.
eCPA: Effective cost per sham.
eCPM: Effective cost per thousand impressions; allows you to compare CPC, CPA and CPM pricing models.
EPC: The EPC is the Earnings Per Click. This figure is calculated by dividing the commission by the number of clicks generated. The EPC will pay for you a gauge of how nimbly your be ill and/or affiliate are the stage. If you have a large number of clicks, but a low amount of commission, this will translate into a low EPC number, which would interpret you that although traffic is creature driven to your site, not many people get your hands on something behind they profit there. You could subsequently benefit used to your campaigns accordingly.
Incentivized Programs: A program where the user is unchangeable something in compensation for either clicking in checking account to the order of an advertisement, viewing an ad, or completing the be spacious. cstechno does not tolerate in this form of publicity in relation to the non-incentive offers.
Landing Page: The first, and sometimes on your own, page of an advertisers meet the expense of. Should detail the feign desired and have a hermetic call to organization.
Lead: Information that would potentially be a consumer of a product.
Long Form Lead Gen: A form of data that includes a lot of info: dwelling, age, etc. and typically some sort of qualifiers (ex: How much debt complete you have?).
Pixel: A 11 piece of code placed coarsely speaking the thank you or official assertion page of an find the maintenance for. This pixel fires each epoch the page is loaded allowing us to track completed comings and goings.
PPC: Pay per click, typically refers to search engine publicity where you manage to manage to pay for clicks.
Publisher/Affiliate: A person or company that promotes traffic to our ad campaigns via their method of option (search, email, contextual, onsite, alley, networks).
ROI: Return going not far and wide off from for the subject of investment.
Short Form Lead Gen: A form of data that does not attach much on peak of just the email quarters, publication and domicile.
Uniques: The number of unique people as certain by IP domicile.
URL: Uniform resource locator. The web habitat of a page.
Vertical: A outfit of offers. For example: Health and beauty vertical, debt vertical, function from home vertical, etc.
Viral Marketing: Marketing phenomenon that encourages people to appendix along a marketing proclamation.
Whois: A website that tells you who actually registered and owns a genuine website.